HOW A COMPARISON SHOULD WORK
Make the process
easy to understand.
A review is more helpful when readers can see what was checked, when it was checked, and which trade-offs matter.
Define the question
Start by naming the product category, intended reader, comparison date, and key terms. A savings account and a loan require different comparison criteria.
Use primary documents
Review current account agreements, fee schedules, rate disclosures, policy wording, official regulator or government information, and the product provider’s own terms. Record each source and the date it was accessed.
Set criteria before comparing
Publish the criteria used and explain how each factor is weighted. Distinguish eligibility, costs, features, and restrictions. Disclose any limits in the available information.
Describe trade-offs
Products can suit different needs. Explain what a feature costs or requires, and avoid implying that one product is right for every person.
Disclose business relationships
If the publisher receives referral or advertising revenue, explain the relationship near the relevant comparison. Revenue must not be presented as independent evidence of product quality.
Update and correct
Financial terms change. Put a visible last-reviewed date on future product pages, recheck important terms on a stated schedule, and provide a way for readers to report errors. This starter website has no current rankings or product endorsements.